Objective
To increase brand awareness, drive traffic, and boost online sales for Botiga, an eCommerce store specializing in indoor and outdoor plants, by leveraging influencer marketing. The goal is to use engaging short-form video content and social media posts to reach urban millennials, Gen Z audiences, and coworking spaces interested in home decor, sustainability, and wellness. By collaborating with relatable and trusted influencers, the campaign aims to position Botiga as a go-to destination for modern plant enthusiasts. Ultimately, this initiative seeks to foster a loyal community around the brand and create a buzz that translates into measurable sales growth.
How we did it?
We partnered with 10 niche influencers who authentically resonate with plant lovers and home decor enthusiasts. Instead of scripted promotions, we encouraged them to integrate Botiga’s indoor and outdoor plants into their real spaces—through Reels, posts, and stories that felt organic and inspiring. Each piece of content highlighted the beauty and ease of green living, making Botiga feel less like a brand and more like a lifestyle choice. This authentic storytelling sparked strong engagement, drove discovery, and ultimately quadrupled monthly sales.