About us - Tiobu

Tiobu is an AI-powered influencer marketing platform and marketplace that connects brands and content creators (influencers) to collaborate on campaigns.
The company is headquartered in Noida, India, and has global reach.
It supports both paid collaborations and barter collaborations (i.e. exchanging products or services rather than cash) between brands and creators.
Tiobu’s mission is to help brands increase visibility, engagement, and conversions through strategic influencer partnerships, while enabling creators to monetize their content and grow their personal brand.

How Tiobu Works

To understand how Tiobu empowers both sides (brands and creators), here’s a breakdown of its mechanisms:

Tiobu uses AI and data signals (like audience demographics, engagement metrics, content style) to match brands with creators who are the best fit.
This helps reduce mismatches, improves campaign efficiency, and increases the odds that the influencer’s audience resonates with the brand’s message.

Many influencer platforms focus purely on paid deals, but Tiobu offers flexibility: a brand can propose a barter arrangement (product in exchange for content) or a paid collaboration.
For creators, this means more opportunities, even smaller influencers or micro-influencers can get access to products from brands via barter deals.

Tiobu strongly focuses on video content and UGC videos as a key deliverable.
Because UGC is content created by “real” people (not polished, overly produced ads), it tends to be seen as more authentic by audiences.

Brands can run and manage their influencer campaigns via the platform, tracking metrics like reach, engagement, conversions, etc.
Tiobu also provides case studies of campaigns (e.g. in tea marketing) that demonstrate how storytelling combined with creator voice can elevate brands.

For creators (influencers), Tiobu provides opportunities to grow their personal brand and portfolio via collaborations.
It also offers a “creator partnership” route where influencers can be discovered and matched to suitable brand deals.

Tea Brand Campaign — Tiobu ran a campaign for a Nilgiri tea brand where they curated a narrative around rituals, sensory experience, and partnered with 10 creators focusing on “tea moments” vs hard selling. That campaign reportedly achieved ~1 million impressions.

Helps to lower the barrier to entry for smaller creators to work with brands via barter deals.
Encourages a data-driven approach (not just choosing influencers by follower count).
Pushes the trend toward authentic UGC and video content, which consumers increasingly favor.
Helps brands scale influencer marketing in a more manageable, measurable way.