Objective

Establish Velvéra Beauty as a trusted, go-to brand for everyday beauty by showcasing its products as accessible, reliable essentials for real people with real routines. Highlight authenticity over aspiration, using user-generated content and relatable storytelling to foster brand loyalty. Create a consistent narrative that beauty isn’t reserved for special occasions—it’s part of everyday confidence.

How we did it?

We took a different approach: instead of polished beauty tutorials, we leaned into raw, unfiltered moments—think ‘get-ready-with-me’ clips, honest reviews, and ‘does this actually work?’ demos. We handpicked 10 creators who didn’t just use beauty products, but lived them. The kind of influencers whose followers trust their ‘meh’ faces as much as their hype. From YouTube Shorts to Instagram Reels, we turned Velvéra into a brand you’d tag your best friend in—not because an algorithm said so, but because it felt like a secret worth sharing.

Results

The numbers spoke for themselves: 3 million eyes on Velvéra Beauty, thanks to 10 creators who kept it real. But beyond the reach, the magic was in the details—comments like ‘Where’s the link?!’ and ‘Okay, I’m sold’ flooding in. No scripts, no hard sells. Just genuine love for products that delivered. This wasn’t just a campaign; it was proof that today’s beauty buyers crave trust over gloss. Velvéra didn’t just gain visibility—they gained a community of believers. And for a brand built on authenticity, that’s the real win.

10

3M

Campaign Reach

Number of Influencers