Objective

To Position Orlina Jewelry as the embodiment of affordable glamour by redefining artificial jewelry as high-style, intentional fashion statements for the modern, value-conscious consumer. Inspire aspiration without alienation by showcasing the elegance and craftsmanship behind each piece. Build a digital presence that celebrates self-expression, making luxury feel personal, playful, and within reach.

How we did it?

We assembled a curated team of 15 fashion influencers celebrated for effortlessly mixing high and low fashion. Instead of standard product placements, we built a visual story around “The Orlina Effect”—highlighting the transformative power of the right accessory. Each piece was styled to show its versatility: as the standout in minimalist outfits, the polish in professional looks, and the sparkle in special-occasion ensembles. Through authentic, aspirational Instagram content, we positioned Orlina as more than jewelry—it became a style catalyst.

Result

The campaign drove 2.8 million impressions and sparked a measurable shift in consumer behavior. Community engagement surged through thousands of shares and saves, while Orlina organically entered the "affordable luxury" conversation across gift guides and fashion roundups. The trending #OrlinaEffect showcased real customer transformations, and conversion rates exceeded projections by 40%—proving that intentional storytelling can turn accessible fashion into aspirational style.

15

2.8M

Campaign Reach

Number of Influencers