Objective

Nasmah came to us with a bold vision: to carve out a space in a crowded market and connect with Gen-Z and millennials without losing their authentic edge. The challenge? Instagram audiences crave realness, not just polished ads. So, we flipped the script. Instead of pushing sales, we focused on storytelling through the voices of creators who live the values Nashmah stands for.

How we did it?

We led with authenticity, not ads. By collaborating with 12 handpicked influencers who genuinely align with Nashmah’s values, we invited them to tell their own stories—unfiltered and unscripted. From first impressions and product unboxings to candid reviews and daily use, each creator shared how Nashmah naturally fit into their lifestyle. This diverse, relatable content built trust organically and created a groundswell of engagement that felt more like community than campaign.

Result

Our influencer marketing partnership with Nashmah delivered powerful results, amplifying their brand presence across Instagram. By collaborating with 12 handpicked creators, Tiobu orchestrated a campaign that achieved a remarkable 2.5 million reach, driving meaningful engagement and visibility. Each influencer’s content was strategically aligned with Nashmah’s unique identity, fostering authentic connections with their target audience. This campaign not only solidified Nashmah’s position as a rising force in their industry but also unlocked new pathways for sustained growth and audience loyalty

12

2.5M

Campaign Reach

Number of Influencers