Objective

Position Jabón Natural as the go-to brand for conscious consumers seeking authenticity and purity in personal care by highlighting its handmade, chemical-free products as a gentle yet powerful alternative to mass-produced beauty solutions. Reinforce the brand's core message of simplicity and sustainability through honest storytelling and visually calming content. Build emotional connections with customers by celebrating natural beauty and mindful self-care rituals.

How we did it?

We partnered with 12 influencers who champion slow living, clean beauty, and ‘less is more’—the kind of creators who wash their hair with rainwater (or at least make you believe they do). On Instagram and TikTok, we swapped flashy transitions for raw, close-up shots of lather, honest reviews from sensitive-skin survivors, and ‘day-in-the-life’ routines where Jabón Natural wasn’t just a product, but a quiet ritual. No hard sells. Just the kind of content that makes you pause mid-scroll and think, ‘Wait… I actually need this'.

Result

1.9 million followers later, the message was clear: people are hungry for real. Jabón Natural’s campaign didn’t just reach eyes—it sparked conversations. Comments piled up with tags like ‘@mom you’d love this’ and ‘Finally, a soap that doesn’t smell like a lab.’ For a brand built on purity, the metrics were just the beginning. The real win? Watching a community of clean-beauty lovers rally around a humble bar of soap. Because when you strip everything back—no chemicals, no filters, no nonsense—that’s when connection happens.

12

1.9M

Campaign Reach

Number of Influencers